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How hot dogs made us socially acceptable.
With a growl in our stomachs, we went in search of the city’s best hot dog. Little did we know what we’d find were the makings of a social media success story. It all started with a friendly argument....
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Social Media Use in Southeast Hospitals
Social media in healthcare seems to be growing exponentially. Or does it? For starters, let’s look at hospitals in the Southeast. Based on the Hospital Social Network List (last updated July 24), 112...
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Healthcare social media: it’s about location, location, location
One of the biggest trends in healthcare social media is location-based services such as Foursquare, Gowalla, Loopt, Britekite, Google Places for businesses, Google Latitude – and now, Facebook Places....
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Nike+ Unleashes a Data-driven Revolution
I think anyone who actually admits to enjoying running can legitimately call themselves a runner. A few years ago, I would have never called myself a runner. An iPod and Nike+ changed that. Nike+ is a...
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Breaking the Piñata: When is too much information, too much?
Four days, 6 general sessions, 70 break-out workshops, 119 exhibitors, dozens of exchanges during breaks and luncheons with fellow attendees and the SHSMD 2010 conference is complete. Rich with content...
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From Ps to Rs; a shift in consumer expectation
As I continue dissecting my notes from the SHSMD conference in Chicago, building from my thoughts on the theme as well as the overview of its content, I’ve realized that my reporting on the marketing...
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CHPRMS General Session Day One: Social Media Best Practices from Chris Boyer
The CHPRMS Fall Conference kicked off with a general session featuring Chris Boyer, Senior Manager for Digital Communications at Inova Health System. Chris is a long-time Tweeter at Twitter healthcare...
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Social Media Unites People and Communities
Social media connects people who care. People who care are what powers social media. And that is a pretty amazing thing to have in your corner. Just ask Elsa.
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THE LOGO EVOLUTION; an optimistic revolution
A logo update often speaks of a company trying to stay up-to-date in its offerings while strengthening its’ connection with consumers. But, with Starbucks falling into the bucket of recent logo...
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How to make your hospital’s Facebook page the life of the party.
Facebook, which is all about friends and their lives, is the epitome of social media. So think of running your hospital’s Facebook page as hosting a party for your friends. Invite people to join you...
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